Digital Marketing Specialist

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The Online Masters in Digital Marketing program equips you with the expertise to become a specialist in various domains of digital marketing. This includes areas such as search engine optimization (SEO), social media marketing, pay-per-click advertising, conversion optimization, digital analytics, content marketing, mobile marketing, and email marketing. By enrolling in this program, you gain 12 months of access to the Digital Marketing Masters Program, allowing you to become industry-ready. You’ll have the opportunity to work on real-world projects, stay updated with the latest tools, and attend Expert Sessions conducted by the Facebook team, all of which contribute to your professional development in the field of digital marketing.

Co-created with FacebookExpert sessions and AMAs by Facebook trainers; Free Facebook Blueprint voucher worth $99

45+ Projects and Case StudiesIndustry aligned capstone project in 5 domains and Harvard case studies

Immersive Learning Experience8X higher live interaction in live online classes delivered by seasoned trainers and industry experts

Aligned to Top Digital Marketing CertificationsFacebook Blueprint, OMCP, Google Ads & Analytics, Hootsuite and HubSpot

Original price was: $1,399.00.Current price is: $1,199.00.

(Incl. taxes)

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About Master in Digital Marketing

The Online Master’s Program in Digital Marketing offers an extensive understanding of eight essential domains in digital marketing. It goes beyond theory, involving real-world projects for practical experience, ensuring your readiness for the industry. You’ll work with various digital marketing tools, participate in substantial projects, and complete a digital marketing capstone project to enhance your employability. Upon completion of this master’s program, you will receive a digital marketing certificate, affirming your proficiency in the latest digital marketing skills and your ability to excel in digital marketing endeavors within your organization.

A digital marketing master is a well-rounded professional with expertise in all aspects of digital marketing. Their core objectives include enhancing brand visibility, promoting products, driving website traffic, acquiring new customers, sparking interest in products among potential clients, and ensuring broad product visibility across diverse audiences.

Digital marketing masters excel in launching successful online marketing campaigns. They assess consumer market requirements, gain insights into consumer trends and preferences, and devise strategies to effectively promote a company’s products through various marketing channels. Their role involves integrating multiple promotional techniques to effectively communicate the company’s message to potential customers.

We’ve collaborated with the Hootsuite Academy team to integrate the Hootsuite Platform Training course into the Digital Marketing Masters Program. Through this module, you’ll acquire the expertise needed to leverage core Hootsuite products to their maximum capacity, amplifying the effectiveness of your social media endeavors, achieving tangible results, and validating your return on investment.

Upon finishing the Hootsuite Platform Training, you’ll be well-prepared to undertake the certification exam on the Hootsuite Academy platform, earning the esteemed title of Hootsuite Certified Professional. As a Simplilearn student, you’ll benefit from an exclusive 50% discount on this industry-recognized credential!

Digital marketing encompasses a multitude of disciplines, and there’s an immense demand for digital marketers and specialists who possess the requisite skills. This digital marketing masters program offers access to over 35 live instructor-led online sessions conducted by multiple expert trainers. Additionally, you’ll have entry to top-quality e-learning materials, a capstone project, an expert-moderated community, monthly mentoring sessions, and various other resources to aid you in mastering the complete spectrum of digital marketing skills. By enrolling in this digital marketing masters program, you’ll be equipped to:

  1. Cultivate an extensive understanding of key digital marketing functions, including inbound marketing, paid marketing, social media marketing, and web analytics.
  2. Attain proficiency in the planning, administration, and execution of comprehensive multi-channel campaigns.
  3. Take the lead in digital marketing teams and spearhead digital marketing endeavors for your organization.
  4. Comprehend how all digital marketing disciplines collaborate and learn how to optimize the utilization of each one for maximum impact.

This Digital Marketing Masters course is perfect for anyone who wants to move up in the digital marketing world, especially those who want to take their career to the next level. The Digital Marketing Masters program is ideal for those who want to become Marketing Managers, Digital Marketing Specialists, or Sales Professionals. Graduates with a background in management, engineering, business, or communication can also become Business Owners or Marketing Consultants.

Digital marketers and specialists are in high demand all over the world. According to Indeed.com, the average annual salary for a Digital Marketing Head in the USA stands at $102,358. In the UK, the number of Digital Marketing Jobs is estimated to be over 18,335, and in India, there are over 16,508 Digital Marketer Jobs available. The average yearly salary for Digital Marketing professionals in the US is between $111,000 and $153,000.

Co-developed with Meta This course has been expertly crafted in collaboration with mentors and experts from Meta to provide aspiring professionals with comprehensive knowledge of top digital marketing tools. What makes it even more valuable is the inclusion of insider insights, digital technology expertise, and practical applications through live projects.

Interactive Case Studies and Real-world Projects

Exclusive Harvard case studies enable you to gain an in-depth understanding of digital marketing, exploring its real-world applications in today’s rapidly evolving landscape. Simplilearn’s live projects allow you to translate your theoretical knowledge into practical implementation within the business environment.

Comprehensive Coverage of Leading Digital Marketing Tools

Few certifications offer a comprehensive blend of all the essential digital marketing tools from Google, Hootsuite’s software, Analytics, Adwords, Facebook AI, and more. Simplilearn has designed this program to provide a holistic understanding of digital marketing tools, their usability, and their practical application in the business world.

Incorporates Leading Digital Marketing Certifications from Around the World

This course integrates certifications from Hootsuite, Google Analytics, Ads, Hubspot, and even Facebook digital marketing. This means you will gain expertise in diverse areas such as SEO, SEM, advertising tools, and social media digital marketing through a well-rounded approach.

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Digital Marketing

Tools Covered

Master in Digital Marketing Learning Path

Course 1

Mastering SEO, Content Marketing, PPC and Digital Analytics

SEO, Content Marketing ppc, Programmatic and Digital Analytics will all be covered in this course.

  • A. Digital Marketing Program Introduction
    B. SEO Foundations
    C. Content Marketing Foundations
    D. Digital Analytics Foundations
    E. Google Analytics
    F. PPC Foundations
    G. Google Ads Fundamentals
    H. Programmatic Buying
    I. Free Course
    J. Hootsuite Platform Training

     

Course 2

Mastering Social Media, Mobile Marketing and Digital Strategy

This program will increase your knowledge of how to use digital platforms to reach the right audience. Topics covered include social media marketing, mobile marketing and marketing automation, facebook marketing, youtube marketing, email marketing.

  • A. Social Media Foundations
    B. Facebook Marketing
    C. YouTube and Video Marketing
    D. Twitter Marketing
    E. Mobile Marketing Foundations
    F. Email Marketing Foundations
    G. Marketing Automation Foundation
    H. Website Conversion Rate Optimization Foundations
    I. Digital Marketing Strategy

Course 3

Advanced Web Analytics

This Advanced Web Analytics certification course is designed to empower you with expertise in critical areas of  web, mobile, social media, and content analytics. You’ll discover how to enhance your organization’s decision-making capabilities through data analytics, master the collection and analysis of data from multiple channels, and excel in both quantitative and qualitative analysis. Enroll today to become a data wizard and gain a competitive advantage for your company!

  • A. Introduction to Digital Analytics
    B. Building Blocks
    C. Fundamentals of Digital Analytics
    D. Business Perspective
    E. Methodology – Lean Six Sigma
    F. Data Analysis Fundamentals
    G. Analysis Perspective Providing Insights
    H. Enabling Capabilities
    I. Managing Analytics
    J. Audience
    K. Acquisition
    L. Behavior
    M. Conversions & Onboarding
    N. Retention and Expansion
    O. Advocacy
    P. Privacy and Ethics
    Q. Wrapping Up

     

Course 4

Advanced Search Engine Optimization (SEO)

The Advanced Search Engine Optimization (SEO) course is meticulously crafted to turn you into a proficient SEO expert right from the start. You will gain mastery in various aspects of SEO, encompassing skills like driving organic traffic through keyword management and research, on-page and off-page optimization, link building, URL optimization, SEO analytics, and much more. Moreover, you’ll accumulate substantial project experience, equipping you to oversee inbound marketing campaigns effectively.

A. Introduction to SEO
B. How Search Engines Work
C. Keyword Research
D. On-Page Optimization
E. Website Management and Optimzation
F. Off-Page SEO
G. Planning A New Website
H. Market Your Optimized Website
I. Analytics and Measurement
J. What’s Next-Learning Path

 

Course 5

Advanced Pay Per Click (PPC) Program

The Advanced PPC Course is expertly designed to mold you into a proficient paid marketing specialist who’s ready for the industry. Our carefully curated learning path, endorsed by industry experts, will expedite your career advancement. Throughout the course, you will learn about PPC, Display Advertising, Conversion Optimization, and Web Analytics. Additionally, you’ll accumulate substantial project experience, equipping you to effectively oversee paid marketing campaigns.

A. Course Introduction
B. Psychology of Search
C. Buying Funnel
D. Understanding Keyword Organization
E. Keyword Match Types
F. Negative Keywords and Managing Search Terms
G. Keyword Research
H. Creating Compelling Ads
I. Advanced Ad Features
J. Ad Testing
K. Ad Extensions
L. Campaign Types Budget and Reach
M. Location and Language Targeting
N. Introduction to Audience Types
O. How to Segment Data and Create Lists
P. Using the Audience Lists to Reach Customers
Q. Introduction to the Display Network
R. Display Targeting Options
S. Display Ad Formats
T. Setting And Measuring Goals
U. Bidding and Attribution
V. Reporting and Testing
W. Ad group organization
X. Campaign Organization
Y. Working with Multiple Accounts
Z. Introduction to Quality Score
AA. Working with Quality Score
BB. Quality Score Diagnosis and Pivot Tables
CC. Setting Up Your PPC Strategy
DD. Creating Your Account
EE. Managing Your Account
FF. Shopping and Video Campaigns
GG. Automation and Other Tools

 

Course 6

Advanced Social Media (With Facebook Blueprint Voucher)

The Advanced Social Media Course is your gateway to becoming a proficient social media marketer, fully prepared for the industry. This comprehensive course integrates advanced social media strategies, advanced content marketing techniques, and advanced web analytics insights, enabling you to enhance your brand’s presence and execute captivating social campaigns. Accelerate your marketing career with this meticulously structured advanced social media program.

  • A. Section 1 Advanced Social Media Marketing
    a. Introduction to Social Media
    b. Building a Sustainable Social Media Strategy
    c. Converged Social Media
    d. Content Marketing in a Social Media World
    e. Visual Social Media
    f. Understanding and Sparking Social Sharing
    g. Storytelling An Essential Part of Your Social Narrative
    h. Influencer Marketing and Online Reputation Management
    i. Social Media Selling
    j. Social Media Measurement
    B. Section 2 Social Media Tools
    a. Twitter Marketing
    b. Pinterest Marketing
    c. LinkedIn Marketing
    d. Instagram Marketing
    e. Snapchat Marketing

Course 7

Digital Marketing Capstone

Digital Marketing Capstone gives you the chance to put your Digital Marketing Associate master’s degree into practice. Under the mentorship program’s guidance, you will work on real-life case studies in line with industry standards.

  • Digital Marketing Capstone

    • Lesson 01: Digital Marketing Capstone

      • 1.01 Capstone Overview

      • 1.02 Project Access

Master's Program Certificate

Electives

Digital Marketing Specialist Facebook Master Session

Electives

Harvard Business Publishing Case Studies for Digital Marketing

Electives

Advanced Mobile Marketing

Electives

Advanced Email Marketing

Electives

Advanced Content Marketing

Electives

Advanced Website Conversion Rate Optimization

Electives

HubSpot Email Marketing Certification Training

Get Ahead with Master Certificate

Get Ahead with Master Certificate

Earn your Digital marketing course certificate

Differentiate yourself with a Masters Certificate

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Why Online Bootcamp

Develop skills for real career growth

A state-of-the-art curriculum developed in collaboration with industry and education to equip you with the skills you need to succeed in today’s world.

 

Don’t listen to trainers who aren’t in the game. Learn from the experts who are in the game.​​

Leading Practitioners who deliver current best practice and case studies in sessions that fit within your workflow.

 

Learn by working on real-world problems

Capstone projects involving real world data sets with virtual labs for hands-on learning

 

Structured guidance ensuring learning never stops

With 24×7 mentorship support and a network of peers who share the same values, you’ll never have to worry about conceptual uncertainty again.

 
 

Master in Digital Marketing FAQs

A specific degree is not required to become a digital marketing master; however, certain skills are mandatory. You need to have a creative outlook and good communication skills. You also need to be proficient in the language. Some other skills required are data analysis, content creation, have basic knowledge of SEO, SMM, CRM, web design, and social media.

Yes, online digital marketing master’s programs are indeed worth it. These programs offer valuable certificates and skills that are essential for success in the field of digital marketing.

Yes! We offer an online digital marketing certification course you can finish at your convenience.

The types of digital marketing courses depend on their content. Some of the most common course types are Content Marketing, SEO, SEM, SMM, Email Marketing, web analytics, etc.

Related Programs

Digital marketing specialist the online masters in digital marketing program equips you with the expertise to become a specialist in various domains of digital marketing. This includes areas such as search engine optimization (seo), social media marketing, pay-per-click advertising, conversion optimization, digital analytics, content marketing, mobile marketing, and email marketing. By enrolling in this program, you gain 12 months of access to the digital marketing masters program, allowing you to become industry-ready. You'll have the opportunity to work on real-world projects, stay updated with the latest tools, and attend expert sessions conducted by the facebook team, all of which contribute to your professional development in the field of digital marketing.
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