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Search Engine Optimization (SEO) Training [Self-Paced Learning]

> SEO professionals drive sustained growth in website's marketing channel
> SEO is the most in-demand digital marketing skill 
> There is a huge market for SEO related jobs

 

USD 499 USD 799

Course Overview

SEO is the most popular marketing discipline. This Advanced SEO Course help individuals learn to co-ordinate key skills like data analytics, content marketing, technical site optimization and HTML and make excellent marketing strategies.

Key Highlights

  • 30+ hours self-paced video
  • Around 20 real-life industry-based projects
  • 365 days course access
  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 3 simulation test papers for self-assessment
  • 24x7 learner assistance and support
  • No exam included
     

What You'll Learn

  • Learning the concepts of search engine optimization
  • Learning content marketing and web analytics
  • Learning web analytics and Keyword management 
  • Learning Website management and URL management
     

Career Benefits

  • Enable learners to create effective marketing strategies
  • High demand in the market
  • Better career opportunities
     

Who Can Attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Writers
  • Marketing and Sales Professionals 
  • Business owners
  • Any individual who wants to learn about SEO best practices
     

Exam Formats

No exam included.

How do i become certified in advanced SEO training?

> Complete 85% of the OSL course
> Attend all the sessions within one live virtual batch
> Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
> Complete one simulation test with a minimum score of 75%

Course Delivery

This course is available in the following formats:

  • Self-Paced Learning Duration: 30 Hrs

Related Courses

Course Syllabus


Course 1 Search Engine Optimization Foundations

Lesson 1 - Introduction to SEO
Part 1 - Introduction to SEO
Part 2 - A Model of Search Engines
Quiz
Lesson 2 - On-Page Optimization
Lesson 3 - Off-Site Optimization and Link Building
Lesson 4 - Duplicate Content
Lesson 5 - Keyword Research and Competitive Analysis
Lesson 6 - Design and Architecture
Lesson 7 - Local SEO
Lesson 8 - SEO Measurement
Lesson 9 - The Changing State of SEO
Lesson 10 - Integrating SEO with Other Disciplines

Course 2 Advanced Search Engine Optimization

Section 1 : Part 1: Introduction to SEO
Section 1 : Part 2: A Model of Search Engines
Section 2 : On-Page Optimization
Section 3 : Off-Site Optimization
Section 4 : Duplicate Content
Section 5 : Keyword Research and Competitive Intelligence
Section 6 : Design and Architecture
Section 7 : Local SEO
Section 8 : Algorithm Updates and SEO Changes
Section 9 : Algorithm Updates and SEO Changes
Section 10: Integrating SEO with Other Disciplines
Advanced Search Engine Optimization
Advanced Content Marketing
Advanced Web Analytics

Course 3 Advanced Content Marketing

Section 1 : Introduction to Content Marketing
Section 2 : Developing a Vision of Content Marketing Success
Section 3 : Developing a Business Case for Content Marketing
Project 1 : Developing a Business Case for Content Marketing
Section 4 : Creating a Successful Content Marketing Strategy
Section 5 : Creating a Remarkable Editorial Mission Statement
Section 6 : Targeting Customer Intent Instead of Demographics
Section 7 : Targeting Key Influencers
Project 2 : Targeting Key Influencers Who Influence Your Customers
Section 8 : Producing Help, Hub, and Hero Content Consistently
Section 9 : Producing Engaging Content More Frequently
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
Project 3 : Using Effective B2C and B2B Content Marketing Tactics
Section 11 : Building Successful B2C and B2B Social Media Platforms
Section 12 : Helping Customers find the Information They Seek
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
Section 14 : Measuring Content Effectiveness
Section 15 : Measuring Return on Marketing Investment
Section 16 : Improving by Experimenting With New Initiatives
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
Section 18 : Content Marketing in the Foreseeable Future
Project 5 : Improving by Becoming More Sophisticated or Mature
Course Feedback

Course 4 Advanced Web Analytics

Section 1 : Introduction to Digital Analytics
? Project 1 : Introduction to Digital Analytics
? Section 2 : Building Blocks
? Project 2 : Building Blocks
Section 3 : Fundamentals of Digital Analytics
Project 3 : Fundamentals of Digital Analytics
Section 4 : Business Perspective
Project 4 : Business Perspective
Section 5 : Methodology - Lean Six Sigma
Project 5 : Methodology—Lean Six Sigma
Section 6 : Data Analysis Fundamentals
Project 6 : Data Analysis Fundamentals
Section 7 : Analysis Perspective Providing Insights
Project 7 : Analysis Perspective: Providing Insights
Section 8 : Enabling Capabilities
Project 8 : Enabling Capabilities
Section 9 : Managing Analytics
Project 9 : Managing Analytics
Section 10 : Audience
Project 10 : Audience
Section 11 : Acquisition
Project 11 : Acquisition
Section 12 : Behavior
Project 12 : Behavior
Section 13 : Conversions & Onboarding
Project 13 : Conversions and Onboarding
Section 14 : Retention and Expansion
Project 14 : Retention and Expansion
Section 15 : Advocacy
Section 16 : Privacy and Ethics
Project 15 : Privacy and Ethics
Section 17 : Wrapping Up
Course Feedback

FAQ's


What are the prerequisites for the certification?

There are no prerequisites for this course. Participants will need a basic working knowledge of HTML, Internet usage, and Microsoft Office for a successful learning experience.
 

How do i become certified in advanced SEO training?

> Complete 85% of the OSL course

> Attend all the sessions within one live virtual batch

> Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics

> Complete one simulation test with a minimum score of 75%

How do i earn the advanced SEO certificate?

Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate: 

Course Required for Certificate Simulation Exam Project
SEO Foundations Yes    
Advanced SEO Yes Score>75% Required
Advanced Content Marketing Yes   Required
Advanced Web Analytics Yes   Required

Do you provide any practice tests as part of this course?

Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam.

Mike Williams, Direct Consultant