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Search Engine Optimization (SEO) Training [Blended Learning]

> SEO professionals drive sustained growth in website's marketing channel
> SEO is the most in-demand digital marketing skill 
> There is a huge market for SEO related jobs

USD 649 USD 899

Course Overview

SEO is the most popular marketing discipline. This Advanced SEO Course help individuals learn to co-ordinate key skills like data analytics, content marketing, technical site optimization and HTML and make excellent marketing strategies.

Key Highlights

  • Access to 15+ hours of live instructor-led online classes
  • 30+ hours self-paced video
  • Around 20 real-life industry-based projects
  • Gain detailed insights on advanced web analytics
  • Learn Google’s popular tools like Keywords Trends and Search Console
  • Get 360 degrees understanding of planning and marketing a website
  • No exam included
     

What You'll Learn

  • Learning the concepts of search engine optimization
  • Learning content marketing and web analytics
  • Learning web analytics and Keyword management 
  • Learning Website management and URL management

SCHEDULE

    • Delivery Format: Virtual Classroom Live
    • Location: Online
    • Access Period: 2 Weeks
    • Course Date: 10 Oct-18 Oct
    • Course Time: 09:00 - 13:00 CDT
    • Session: Weekend
    • Total Class: Sat - Sun (4 Sessions)
    QTY
    USD 649 USD 899

Career Benefits

  • Enable learners to create effective marketing strategies
  • High demand in the market
  • Better career opportunities

Who Can Attend

  • Marketing Managers
  • Digital Marketing Professionals
  • Content Writers
  • Marketing and Sales Professionals 
  • Business owners
  • Any individual who wants to learn about SEO best practices

Exam Formats

No exam included.

How do i become certified in advanced SEO training?

> Complete 85% of the OSL course
> Attend all the sessions within one live virtual batch
> Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics
> Complete one simulation test with a minimum score of 75%

Course Delivery

This course is available in the following formats:

  • Virtual Classroom Live Duration: 15 Hrs
  • Self-Paced Learning Duration: 30 Hrs

Related Courses

Course Syllabus


Course 1 Search Engine Optimization Foundations

Lesson 1 - Introduction to SEO
Part 1 - Introduction to SEO
Part 2 - A Model of Search Engines
Quiz
Lesson 2 - On-Page Optimization

 Lesson 3 - Off-Site Optimization and Link Building
Lesson 4 - Duplicate Content
 Lesson 5 - Keyword Research and Competitive Analysis
 Lesson 6 - Design and Architecture
 Lesson 7 - Local SEO
Lesson 8 - SEO Measurement
 Lesson 9 - The Changing State of SEO
 Lesson 10 - Integrating SEO with Other Disciplines

Course 2 Advanced Search Engine Optimization

 Section 1 : Part 1: Introduction to SEO
 Section 1 : Part 2: A Model of Search Engines
 Section 2 : On-Page Optimization
 Section 3 : Off-Site Optimization
 Section 4 : Duplicate Content
 Section 5 : Keyword Research and Competitive Intelligence
 Section 6 : Design and Architecture
 Section 7 : Local SEO
 Section 8 : Algorithm Updates and SEO Changes
 Section 9 : Algorithm Updates and SEO Changes
 Section 10: Integrating SEO with Other Disciplines
 Advanced Search Engine Optimization
 Advanced Content Marketing
 Advanced Web Analytics

Course 3 Advanced Content Marketing

Section 1 : Introduction to Content Marketing
 Section 2 : Developing a Vision of Content Marketing Success
 Section 3 : Developing a Business Case for Content Marketing
 Project 1 : Developing a Business Case for Content Marketing
 Section 4 : Creating a Successful Content Marketing Strategy
 Section 5 : Creating a Remarkable Editorial Mission Statement
 Section 6 : Targeting Customer Intent Instead of Demographics
 Section 7 : Targeting Key Influencers
 Project 2 : Targeting Key Influencers Who Influence Your Customers
 Section 8 : Producing Help, Hub, and Hero Content Consistently
 Section 9 : Producing Engaging Content More Frequently
 Section 10 : Using Effective B2C and B2B Content Marketing Tactics
 Project 3 : Using Effective B2C and B2B Content Marketing Tactics
 Section 11 : Building Successful B2C and B2B Social Media Platforms
 Section 12 : Helping Customers find the Information They Seek
 Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
 Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
 Section 14 : Measuring Content Effectiveness
 Section 15 : Measuring Return on Marketing Investment
 Section 16 : Improving by Experimenting With New Initiatives
 Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
Section 18 : Content Marketing in the Foreseeable Future
 Project 5 : Improving by Becoming More Sophisticated or Mature
 Course Feedback

Course 4 Advanced Web Analytics

Section 1 : Introduction to Digital Analytics
 Project 1 : Introduction to Digital Analytics
 Section 2 : Building Blocks
 Project 2 : Building Blocks
 Section 3 : Fundamentals of Digital Analytics
 Project 3 : Fundamentals of Digital Analytics
 Section 4 : Business Perspective
 Project 4 : Business Perspective
 Section 5 : Methodology - Lean Six Sigma
 Project 5 : Methodology—Lean Six Sigma
 Section 6 : Data Analysis Fundamentals
 Project 6 : Data Analysis Fundamentals
 Section 7 : Analysis Perspective Providing Insights
 Project 7 : Analysis Perspective: Providing Insights
 Section 8 : Enabling Capabilities
 Project 8 : Enabling Capabilities
 Section 9 : Managing Analytics
 Project 9 : Managing Analytics
 Section 10 : Audience
 Project 10 : Audience
 Section 11 : Acquisition
 Project 11 : Acquisition
 Section 12 : Behavior
 Project 12 : Behavior
 Section 13 : Conversions & Onboarding
 Project 13 : Conversions and Onboarding
 Section 14 : Retention and Expansion
 Project 14 : Retention and Expansion
 Section 15 : Advocacy
 Section 16 : Privacy and Ethics
 Project 15 : Privacy and Ethics
 Section 17 : Wrapping Up
 Course Feedback

FAQ's


What are the prerequisites for the certification?

There are no prerequisites for this course. Participants will need a basic working knowledge of HTML, Internet usage, and Microsoft Office for a successful learning experience.
 

How do i become certified in advanced SEO training?

> Complete 85% of the OSL course

> Attend all the sessions within one live virtual batch

> Complete five projects: Three from Advanced SEO and one each from Advanced Content Marketing and Advanced Web Analytics

> Complete one simulation test with a minimum score of 75%

How do i earn the advanced SEO certificate?

Upon completion of the following program requirements, you will be eligible to receive the advanced SEO certificate: 

Course Required for Certificate Simulation Exam Project
SEO Foundations Yes    
Advanced SEO Yes Score>75% Required
Advanced Content Marketing Yes   Required
Advanced Web Analytics Yes   Required

Do you provide any practice tests as part of this course?

Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam

Mike Williams, Direct Consultant