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Mastering Google Analytics (Self-Paced Learning)

 

> Google Analytics is installed on at least 10 million websites, is used by 64% of the Top 500 US Retailers, 45% of Fortune 500 companies

> The average salary for "google analytics expert" ranges from approximately $62,824 per year for Digital Marketer to $131,187 per year

> Google Analytics is the most widely used analytics tool in the world

USD 199 USD 299

Course Overview

Mastering Google Analytics helps you measure your success factor in digital world. It helps you in improving the business by understanding your audience better. Using Digital Media Analytics you can effectively optimize your spends to maximize your ROI.

Key Highlights

  • 20 Online self-paced learning
  • Real-life Case Studies
  • Assignments
  • lifetime access to Learning Management System (LMS)
  • Certification
  • Community forum for all our Learners
  • No Exam Included 

What You'll Learn

  • Understand the relevance of web analytics and how to utilize it in your decision making process. 
  • Understand and identify the various KPIs important for a digital presence. 
  • Write down, measure, assess and analyse the objectives vis-a-vis performance of your business via digital presence. 
  • Understand your customers, their behavior and engagement levels through freely available and easy to use web analytics tools. 
  • Understand how your marketing channels are performing and how can you optimize them for better ROIs.
  • Perform and measure A/B tests to understand the features your customers prefer, interact, engage and like on your portal.
  • Measure and analyse your geographical popularity, presence and consumer affinity. 
  • Measure and analyse your customer segment to learn more about your visitors to understand the effectiveness of marketing in driving the right target audience and product success factor by their high engagement levels with your product features.

Career Benefits

  • Demand in the job market
  • Career opportunities
  • Better paycheck

Who Can Attend

  • Marketing professionals
  • Digital & offline marketers
  • Digital product managers
  • Sales executives
  • Strategy makers and enthusiasts

Exam Formats

No Exam included.

Course Delivery

This course is available in the following formats:

  • Self-Paced Learning Duration: 20 Hrs

Related Courses

Course Syllabus


Introduction to Web Analytics

Learning Objectives - In this module, you'll learn the basics of web analytics, you'll know about the various types of analytical tools and the specific solutions they are used for. You'll learn the various types of websites and how measurement plan changes with the type of website. You'll also learn how segmentation helps in data analysis.

Topics - Web Analytics Overview, Web Analytics History, Analytics Products & Categories, Website Categorization, Case Studies, Analysis techniques, Segmentation

Google Analytics - An Overview

Learning Objectives - In this module, you will learn the basics of google analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. You will also learn about the important KPIs which are needed to be analysed for a healthy web performance. we'll deep dive into how to setup your account and grant the permissions to other users.

Topics - Introduction to Google Analytics, Dimensions & Metrics, Setting up Google Analytics, Understanding Account, Properties & Views, Users & Permissions in Google Analytics

Google Analytics - KPIs & Tools Integration

Learning Objectives - In this module, you will learn about important KPIs and integration of different tools such as google webmaster & google adwords with google analytics. You'll also get an overview of how these tools enhance your analysis by integration with google analytics and the important data that can be tracked and analysed

Topics - Traffic, Channels, Sources & Mediums, Digital Marketing, Cost Models, Types of Channels, Integration of Google Analytics, Integration of Webmaster Tools

Google Analytics - Audience Reports & Analysis

Learning Objectives - In this module you will learn about the audience reports and customer acquisition reports. You'll learn how to use regex expressions, the various combination of filters and parameters. 

Topics - Audience Reports, Acquisition Reports, Search Options, Regular Expressions

Google Analytics - Behavior Analysis

Learning Objectives - In this module, you will learn more about user behavior parameters. Important KPIs for tech & products. You'll learn how to A/B test your hypothesis and new products in google analytics

Topics - Events, Behavior Reports, Site Content, Site Search, Experiments

Conversions & Ecommerce Analytics

Learning Objectives -In this module, you will learn about conversions, goals & how to analyse your ecommerce sales & the impact of various factors such as audience segment, geography, demographics & marketing channels on it using multi channel funnel reports.

Topics - Conversions & Goals, Ecommerce Analytics, Multichannel Funnels

Social Media Analytics

Learning Objectives - In this module, you will learn more about  social parameters & KPIs being tracked in Google Analytics & Facebook.

Topics - Facebook KPIs, Facebook console & parameters, Measurement of camapign effectiveness, Segmentation study of the campaign performance

Mobile App Analytics

Learning Objectives - In this module you will learn about the mobile app analytics. You will learn how to measure the success of various marketing campaigns & channels promoting your app download programs

Topics - Introduction to Mobile Apps Analytics, Tracking, measuring & Analysing important KPIs

FAQ's


What if I miss a class?

You will never lose any lecture. You can choose either of the two options:
1. View the class presentation and recordings that are available for online viewing through the LMS.
2. You can attend the missed session, in any other live batch. Please note, access to the course material will be available for lifetime once you have enrolled into the course.

How soon after Signing up would I get access to the Learning Content?

Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24x7 support team will be granted instantly as well. You can start learning right away.

Is the course material accessible to the students even after the course training is over?

Yes, the access to the course material will be available for lifetime once you have enrolled into the course.

Can I attend a demo session?

We have limited number of participants in a live session to maintain the Quality Standards, hence, participation in a live class without enrollment is not possible unfortunately. However, you can go through the sample class recording and it would give you a clear insight about how are the classes conducted, quality of instructors and the level of interaction in the class.

Mike Williams, Direct Consultant