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Digital Marketing Associate (Master’s Program) Blended Learning

> As per Reuters, Spending on digital marketing has grown by 44 percent last year in the United States 
> There is a increasing demand for Digital Marketing professionals in the market
> This Digital Marketing certification course validates the learner's ability to handle marketing campaigns

 

USD 699 USD 999

Course Overview

DMA course will prepare learners to become an industry-ready digital marketer with training on the latest digital marketing tools. This course will equip learners the right skills through hands-on practice on a wide range of projects that will enable them execute any digital marketing campaign

Key Highlights

  • 24+ hours of live online classes
  • 40+ hours of e-learning content with Lifetime access to self-paced learning
  • Prepares you for OMCA, Google Ads, Facebook, Hootsuite and HubSpot exams
  • Walk-through of 35+ Tools
  • Covers popular tools such as Crazy Egg, Feng-GUI, SEMrush, Buffer and MailChimp
  • Providing hands-on industry training on popular Ad Platforms
  • You will gain in-depth knowledge of SEO, Social media marketing, PPC, digital analytics, content marketing, email marketing, web analytics, marketing automation, website conversion rate optimization, and digital marketing strategy.
  • No exam included
     

What You'll Learn

  • Gaining an in-depth understanding of the various digital marketing disciplines like search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, email marketing, and digital marketing strategy
  • Gain expertise in digital marketing execution tools like Google Analytics, Google Ads, Facebook Marketing, YouTube Marketing and Twitter Advertising
  • Learning to formulate, plan, and execute digital marketing strategies
  • Learning to the right marketing messages tailored for the target audiences
  • Help prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Blueprint, Hootsuite and Hubspot
     

Career Benefits

  • Growing market
  • High demand
  • Edge over other professionals
  • Better career opportunities
  • Higher salary
     

Who Can Attend

  • Business professionals
  • Marketing professionals
  • Any individual looking for a career in digital marketing
     

Exam Formats

No Exam Included

Course Delivery

This course is available in the following formats:

  • Virtual Classroom Live Duration: 24 Hrs
  • Self-Paced Learning Duration: 40 Hrs

FAQ's


What are the benefits of taking a Digital Marketing Course?

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, in particular, companies are looking for professionals with a 360-degree skill set that cuts across sub-domains such as PPC, social, email marketing and more. They are also prioritizing candidates that have exposure to many of the leading marTech vendors and are current with the latest best-practices. 

This DMA course provides both the breadth and depth of skills to help you take your marketing career to the next level. 

What are the course objectives?

Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

The DMA course will prepare you for the most sought-after certification exams such as OMCA, Google Ads, Facebook Blueprint, Hootsuite, Hubspot and Google Analytics

What are the projects and tools included in the course?

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google Ads: You will design a Google Ads campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
 
As a part of our course, we have included guides and exclusive access to various tools such as :

> Crazy Egg (60 days access worth $100)

> Feng-GUI (30 days access)

How do i earn Masters Program certificate?

Certification unlock criteria:

  • Digital Marketing 101:
    • Complete 85% of OSL
    • Pass Assessment Test with 60% score
  • Mastering SEO, Content Marketing, PPC and Digital Analytics
    • Complete 85% of OSL (or) Attend 1 LVC batch
    • Complete at least 1 Project
  • Mastering Social Media, Mobile Marketing and Digital Strategy
    • Complete 85% of OSL (or) Attend 1 LVC batch
    • Complete at least 1 Project
    • Pass at least 1 Assessment Test with 60% score
  • HubSpot Email Marketing Certification Training
    • Complete 85% Self-Learning Videos
  • Digital Marketing Capstone
    • Complete 100% Self-Learning Videos
    • Complete 1 Project

How do i earn Masters Program certificate?

Certification unlock criteria:

  • Digital Marketing 101:
    • Complete 85% of OSL
    • Pass Assessment Test with 60% score
  • Mastering SEO, Content Marketing, PPC and Digital Analytics
    • Complete 85% of OSL (or) Attend 1 LVC batch
    • Complete at least 1 Project
  • Mastering Social Media, Mobile Marketing and Digital Strategy
    • Complete 85% of OSL (or) Attend 1 LVC batch
    • Complete at least 1 Project
    • Pass at least 1 Assessment Test with 60% score
  • HubSpot Email Marketing Certification Training
    • Complete 85% Self-Learning Videos
  • Digital Marketing Capstone
    • Complete 100% Self-Learning Videos
    • Complete 1 Project

Mike Williams, Direct Consultant